First you had the “discuss the person’s name” initiative which I thought was really lame but if it makes someone smile ok whatever.
Next you had the no guns in our stores mandate which I thought typical hispster company from Washington state trying to be cool with their demographic.
Then you had your Barista (AKA Moron) refuse use of a bathroom in Philadelphia to a police officer and were obnoxious about it.
Now after a policy of many years of having a Christmas themed cup you are deciding against it.
Now for those of you that think these things don’t matter let me tell you – it most certainly does.
A campaign to attack Chic-Fil-A with a “Kiss In” because their CEO did not support gay marriage did happen. How did that work out for Chick-Fil-A – soaring profits.
A campaign to boycott or craft the devil has happened at Hobby Lobby because of their stances against not covering a few forms of birth control and their strong Christian stance again the effect – increased business for a Christian company.
You don’t think it matters – it does – right where it hurts – the bottom line. Christians buy stuff -lot of stuff. We have children – more children thatn most. While we most likely will not openly protest, we will do it more quietly.
Starbucks has been closing locations left and right due to poor performance. Poor branding and corporate policy does matter.
Congratulations Stewart’s, WaWa, Dunkin Donuts, and Horton’s – your bottom lines are going to be improved this holiday season.
As to Starbucks – I will miss your hot cocoa but Merry Christmas! Oh yeah and BTW I am the demographic you should not be offending!